Strategic export innovation management: A holistic approach to achieving sustainable global trade performance

Abstract

Many exporters fail to achieve sustainable success in international markets due to inadequate innovation-driven development strategies and insufficient attention to cultural adaptation in their export processes. This study employs a mixed-methods approach combining bibliometric analysis of academic literature with qualitative and quantitative research methods to examine the relationship between innovation-driven development and export competitiveness. Companies that prioritize internal innovation development, cultural sensitivity, and adaptive communication strategies demonstrate significantly higher competitiveness and sustainable success rates in international markets compared to those attempting to export without prior organizational development. Sustainable export success requires a dual approach: comprehensive internal innovation and research capacity development within exporting companies, and strategic emphasis on cross-cultural communication and relationship building that accounts for human relations and cultural differences in target markets. The integration of these elements creates a competitive advantage that enables exporters to establish lasting presence in international markets and achieve long-term success in global trade.